'Wild Ride - The Rise and Fall of Cobb & Co.' Book by Sam Everingham
By Sam Everingham
Wild Ride is the story of the two extraordinary men, James Rutherford and Frank Whitney, who along with their business partners took Freeman Cobb's humble company and made into an Australian legend. These were pioneers, carving a path through otherwise impassable terrain, settling unsettled land, enduring bushrangers and terrible accidents, and making their fortunes.
Wild Ride reveals the Cobb & Co story in all its drama, conflict and tragedy. It is the compelling and human story of Australia's first great company and the people who made it an icon. 'A lively, popular history with broad appeal, Wild Ride is full of colourful detail and anecdotes.' - The Age